Why has the internet become such a vital tool in the process of political campaigning?
What role has the internet played in fundraising for modern political candidates?
& why is electronic advertising important to the candidates?
We can thank Obama for that. During the last Presidential election, Obama was able to unify groups with traditionally low voter turnout: Young people and Visible Minorities via FACEBOOK. And by reaching millions of supporters via the Internet he was also able to raise millions of $ from Grassroots supporters. Even until the day of the election, the Republican polls had not recognized the true number of voter turnout from these groups, and how the power of the Internet had brought the people together in a united purpose.