Statistics and Implications
Tie One On For Safety runs Thanksgiving through New Year’s Day – the period when road travel increases and the threat of drunk driving is most prevalent.
Each year, nationally, more than 1,000 people typically die between Thanksgiving through New Year’s in drunk driving crashes, and more than 2,000 are killed in drunk driving crashes and/or crashes where safety belts were not used.
In 2007, 12,998 people were killed in crashes involving a driver with BAC of .08 or greater. (NHTSA 2008)
Alcohol-related crashes cost the American public an estimated 4.3 billion and people other than the drunk driver paid .6 billion of that amount. (Taylor, Miller and Cox 2002)
More drunk driving facts and statistics
Tie One On For Safety Goals
Recruit the public to tie a MADD red ribbon to their vehicles or display a window decal as a pledge to drive safe, sober and buckled up and to support MADD’s Campaign to Eliminate Drunk Driving.
Increase awareness about drunk driving during the holiday season
Offer suggestions to deter drunk driving through MADD’s safe party tips and the promotion of designate a sober driver programs.
Increase MADD’s identity with the MADD ribbon and its symbolic meaning to prevent drunk driving and help save lives.
Previous national campaign chairpersons have included Connie Sellecca, Joan Lunden, Naomi Judd and Kelly Ripa. These celebrities supported the campaign by appearing at national events or other media appearances and through pubic service ads.
Today, MADD has incorporated Tie One On For Safety into its Campaign to Eliminate Drunk Driving, which calls for The Campaign calls for
Intensive, high-visibility law enforcement efforts, including sobriety checkpoints and saturation patrols
Alcohol ignition interlocks installed on the vehicles of all convicted drunk drivers
Research of transparent, vehicle-based technologies that will prevent people from driving drunk
Grassroots support of all of these efforts
Always designate a non-drinking driver before drinking begins.
Provide MADD ribbons to your office or place of worship.
Record a phone message about safe and sober driving during the holiday season.
Set up a MADD ribbon distribution box in your office or church.
Display drunk driving statistics in the lobby of your office or place of worship.
Provide MADD ribbons for the local transit authority.
Mail MADD ribbons to community leaders.
Pass out MADD ribbons as people leave any meeting to drive home.
Be a responsible party host during the holiday season. Click here for MADD’s Safe Party Guide.