Political campaign advertising in its traditional form has been around for a long time. In the early days of American politics it was primarily hand bills, news paper ads and posters around town. During the twentieth century, radio and television were added to the mix. These forms of political campaign advertising still play a big role, but thanks to the dawn of the digital age, we now have a new tool we can add to our arsenal: the World Wide Web.
The Internet is not just another means to an end however. It is making advertising professionals think outside of the box. While traditional adverting requires the audience to stop what they are doing in order to be exposed to your political message, Online they often find you as a result of the activity they turned on their computer or mobile device on for in the first place. In addition, you can also get your prospects perform a desired action, let it be signing up for a newsletter, giving a donation, etc. This, of course, is not available to you when you run ads with your local television station. Hence, adverting Online tends to be more effective and provides you with a bigger bang for your buck.
Here Are Some Online political campaign advertising Ideas:
These are the areas we specialize in.
Search Engine Optimization (SEO): This is the art and science of getting a page ranked in Google and other search engines for a certain search tem.
Search Engine Marketing (SEM): This includes all forms of advertising with the search engines that are paid for. For instance, if you have ever been to Google, you have seen the ads on the right-hand side (and sometimes at the very top). These ads also appear on the domains of Google search partners as wells as some blogs.
Social Media/Viral Marketing: This is essentially electronic word of mouth. This includes utilizing sites such as Facebook and Twitter and sometimes video sharing sites like YouTube.
Political Email Marketing: Reach individuals through targeted email lists.
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