A North Carolina brewer hoped to sell three ounce “shooters” in grocery and convenience stores in the state. However, officials raised concerns over the product. The North Carolina Alcohol Beverage Control Commission grew wary of the malt beverage product, fearing that the shooters would encourage underage drinking.
Stout Brewing had proposed to sell the product dubbed Stout 21 in three ounce vials with a twist off top. The flavored high alcohol beverages would have come in a variety of flavors, including apple pie and margarita.
State officials say that the three ounce vials would contain as much alcohol as a normal can of beer, in a much smaller package. The ABC Commission denied the company’s request to market the shooters based upon a fear that teens would find the product attractive.
In addition to the high alcoholic concentration of the product, ABC officials say that teens would be drawn to the product because of its size and ease of concealment. The brewer says that the product would be marketed to people of legal age to drink in the 21- to 35-year age bracket. The state ABC Commission recently voted unanimously to reject the proposal.
North Carolina officials take underage drinking seriously. Followers of this blog may recognize that state authorities and local law enforcement agencies seek to enforce laws prohibiting underage drinking rather aggressively. North Carolina law even makes simple possession of a fake ID a crime, which is aimed at least in part to control underage possession and consumption of alcohol.
Students and teens who are under the age of 21 should be aware that a citation for an alcohol offense can have long term consequences. Because underage alcohol offenses are a crime, and North Carolina law brings charges against a person 16-years-old or more in adult court, paying a fine on an underage alcohol citation will create a criminal record for a teen. Parents and teens should consider seeking the advice of legal counsel when allegations of an underage alcohol offense arise.
Source: WRAL, “Plan for 3-ounce alcohol drink falls flat,” March 20, 2013