Posts Tagged ‘advertising’

(10pts) In political campaigns, what is the difference between positive advertising and negative advertising?

Tuesday, March 13th, 2012


Positive advertising is telling what you will do if elected. Negative advertising is pointing out your opponent cheated on his cancerous wife and was kicked out as Speaker of the House after massive ethics violations.

Political Campaign Advertising

All of the following are TRUE about the political advertising EXCEPT?

Monday, March 12th, 2012

a) Ads have escalated the cots of campaigns
b) Commercials give candidates the ability to communicate their opinions on issues in depth
c) Positive ads often portray the candidate and their family
d) Most voters don’t like negative ads

c)

Political Campaign Advertising

UK: A political party has erected an advertising slogan in my front garden without my permission?

Wednesday, January 18th, 2012

for elections

the question is how can get some money out of this situation??

please help

cheers
yes, i own the house and garden!

Let me get this straight, a political party can just go on your property in the UK without your permission? Is it a party you support? Did you once give them permission to do so?
If not, call them and ask them for rent. If it is a party you oppose, and they won’t pay rent, go to an opposing party that you support, tell them, and I promise your plight will be on the news, and possibly in some political ads. You might sue them from tearing up your garden.


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Why are Republicans paying an advertising company to create Occupy slurs?

Thursday, December 15th, 2011

It seems like they should be able to express political objections if they have them – they are politicians. Even the agency says they have no real basis for complaint.

http://news.yahoo.com/blogs/ticket/memo-exposes-strategy-harm-democrats-undermining-occupy-wall-211532654.html

They are scared of Occupy Wall Street.


Political Campaign Advertising

Judging from the recent political advertising?

Friday, October 28th, 2011

don’t you think the leaders of our country make great role models for our kids?
They treat each other with such respect.
I hope my kids talk about people that don’t beleive exactly like them just like our politicians do.

I think you just clinched the sarcasm trophy. I was hoping to win that 1 myself. Oh well.


Political Campaign Advertising

Is your voting choice affected by political advertising?

Sunday, October 16th, 2011

I live in a state where the political ads are out of control. Every commercial break is filled to bursting with them. "If you vote for candidate X they’ll continue their job killing agenda." "A vote for proposition Y is a vote for Big Oil." The slogans just go on and on to the point where I have to tune it out for my own sanity.

Personally, I read my voter guide and do my own online research to make my ballot choices. All of these ridiculously expensive commercials are completely wasted on me. In fact, I have less and less respect for the candidates / organizations identified as being behind them. I find their assumptions about my stupidity to be insulting (as if ANYONE decides to vote for job killing bills!).

Anyway, does any else feel the same way? Is anyone using this advertising to make their ballot choices?

I, like yourself, do all my research online (voting records if applicable) and try to stay informed on what candidates stand for what. I talk to so many people who, when describing a candidate or proposition, literally reiterate a commercial that was on the tv. I find it sad that more people base their votes that way as opposed to making an informed vote. This is especially important with the lesser known elections (ie. judicial seats) But the candidates air these commercials based on the assumption that their "registered voters" will vote based on their ads.


Political Campaign Advertising

What Is Political Advertising?

Thursday, October 6th, 2011

Political advertising encompasses all forms of advertising pertaining to building support for any and all political campaigns including candidates running for office, ballot measures, political activism, etc.

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They come in many forms. The most common form of political advertising that most people are familiar with is television advertising. However with the advent of the World Wide Web, no political campaign will be complete without putting the power of social media, political email advertising and the search engine marketing to work for you.

The Internet, due to its electronic nature and wide-spread use, is a relatively inexpensive and highly effective way to disseminate information. A properly prepared piece posted to the social networks, for instance, can go viral in a matter of minutes bringing hundreds, thousands and perhaps even tens of thousands of people to your site and ultimately to your message.

Political email advertising can achieve essentially the same thing. Using legal and ethical methods many thousands of people can be reached with what amounts to a click of the mouse button.

With search engine marketing and search engine optimization (SEO) in particular, you can dominate the top-10 results for the things that your target audience is typing into Google and other search engines over your rivals.

We can help you with all that and so much more. We are an experienced political marketing firm specializing in political advertising on the Internet.

Call us now at (800) 920-1985, or email us using the form on the right-hand-side of the page.


Political Campaign Advertising

Advertising Political Campaigns

Tuesday, October 4th, 2011

There are many ways to get the word out about your political campaign and tell potential voters about yourself and what you stand for. These days the Internet plays a pivotal role in politics due to its wide reach and also it is a relatively inexpensive way to reach far and wide in short period of time in some cases.

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There are many ways you can use the World Wide Web for advertising political campaigns. Search engine optimization, or SEO as they refer to it in the industry, is one of the primary ways to get the word out.

What Is SEO and How You Can Use It for Advertising Political Campaigns

SEO deals with the so-called organic results in Google, Yahoo and Bing as well as other search engines. These are the pages they display in the main body of the page when the user types in a search query into the search box.

One can never get a page to rank in the organic results by paying money to the company that owns the search engine. The ranking order is determined by a mathematical formula called an algorithm. Just to give you an idea, Google’s search engine algorithm is said to take over 200 different things into account when it comes to picking the results to display on the first page.

While that may sound overwhelming, there a few simple rules of thumb one can follow in order to do well. We will find the keywords the people you are trying to reach are searching on in Google. Next, we go ahead and create content for your website that will address the issue, question or concern reflected in the search query. If you already have such a page, we will optimize it for maximum effect.

Finally, we will promote your web page using links on blogs, social networking sites and the like to make Google notice and pick you over all the other pages out there.

Call us now at (800) 920-1985, or email us using the form on the right-hand-side of the page.


Political Campaign Advertising

Grassroots Fundraising: An Innovative Path to Political Campaign Advertising

Thursday, September 29th, 2011

These days there is increasing scrutiny when it comes to one’s campaign financing. There have been an increasing number of special interest groups that are taking a bigger and bigger role in American politics. There have been instances where a political campaign suffered a backlash from the media and even the public, because they had received money from large special interests groups with unknown political goals.

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There is a real ethical dilemma when comes to taking larger amounts from a few bigger donors as opposed to taking many smaller donations from individuals. If a politician is running for public office, for instance, the fewer large donors may very well think that he or she owes them something. They may end up calling in a marker at some point. Should the politician refuse to cooperate, he or she may find that the donor has not only withdrawn their support, but is also siding with a rival candidate now. It is really hard to serve all your constituents when you owe big favors to a few.

The solution is quite simple: grassroots fundraising. Putting emphasis on the Internet with your political campaign advertising can help you create a solid base of individual supporters. The amount a single individual can donate may not be huge (they are typically less than 0). However, the goal here is to get enough of them.

With grassroots fundraising, you are also killing two birds with one stone. This is because your donors are also potential voters. In addition, if you manage to get someone’s support in this manner, they are also an asset to you when it comes to spreading the word. There is no better political campaign advertising than word of mouth.

We can help you put together an effective political campaign advertising effort using cutting edge Internet marketing techniques such as social media marketing, viral marketing, search engine optimization and search engine marketing.

Call us now at (800) 920-1985, or email us using the form on the right-hand side of the page.


Political Campaign Advertising

Political Campaign Advertising Ideas for the Digital Age

Friday, September 23rd, 2011

Political campaign advertising in its traditional form has been around for a long time. In the early days of American politics it was primarily hand bills, news paper ads and posters around town. During the twentieth century, radio and television were added to the mix. These forms of political campaign advertising still play a big role, but thanks to the dawn of the digital age, we now have a new tool we can add to our arsenal: the World Wide Web.

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The Internet is not just another means to an end however. It is making advertising professionals think outside of the box. While traditional adverting requires the audience to stop what they are doing in order to be exposed to your political message, Online they often find you as a result of the activity they turned on their computer or mobile device on for in the first place. In addition, you can also get your prospects perform a desired action, let it be signing up for a newsletter, giving a donation, etc. This, of course, is not available to you when you run ads with your local television station. Hence, adverting Online tends to be more effective and provides you with a bigger bang for your buck.

Here Are Some Online political campaign advertising Ideas:

These are the areas we specialize in.

Search Engine Optimization (SEO): This is the art and science of getting a page ranked in Google and other search engines for a certain search tem.

Search Engine Marketing (SEM): This includes all forms of advertising with the search engines that are paid for. For instance, if you have ever been to Google, you have seen the ads on the right-hand side (and sometimes at the very top). These ads also appear on the domains of Google search partners as wells as some blogs.

Social Media/Viral Marketing: This is essentially electronic word of mouth. This includes utilizing sites such as Facebook and Twitter and sometimes video sharing sites like YouTube.

Political Email Marketing: Reach individuals through targeted email lists.

Call us now at (800) 920-1985, or email us using the form on the right-hand side of the page.


Political Campaign Advertising